Conference papers/Meeting participation

• The Disloyal Company: customers are not always disloyal, The Marketing Research and Intelligence Association (MRIA), Montreal. May 24 -26, 2009.
  
  
• Market Segmentation Emerging Concepts and issues, Canadian Marketing Association Annual Conference, Ottawa. May 14 & 15, 2007. (With Tony Hernandez and Tony Lea)
  
  
• Market Segmentation Systems: Alternate Concepts & Methods, Canadian Advertising Research Foundation, November 8, 2006. (With Tony Hernandez and Tony Lea)
  
  
• Measuring Advertising ROI, Keynote address at the Advertising Symposium in Sydney $ Melbourne, 2004
  
  
• Bridging the gap between theory and practice, Fisher School of Business, Ohio State University Colloquium, February 4, 2003. 
  
  
• Management of Change, Keynote address at the joint conference of the Market Research Society of Australia and the Australian Marketing Institute, Melbourne, 1993.
  
  
• Knowledge as Our Discipline, Opening paper at the Sawtooth Conference, Victoria, BC. 2001.
  
  
• Panelist, PMRS annual conference, Toronto, 1995, 1997.
  
  
• Discussant, American Psychological Association Conference, 1993. Toronto.