Published Articles
Dr. Chuck Chakrapani
MA, MSC., PHD., CMRP, CIM, FSS, FELLOW MRIA
To search my Article Library, simply enter a Subject or Keyword, or browse the list below:
|
2013
| Publication |
Title |
Publishing Date |
| VUE, Magazine of the MRIA |
AU CONTRAIRE (7) The Commitment Illusion |
April 2013 |
| VUE, Magazine of the MRIA |
AU CONTRAIRE (6) Being Better Works. Differentiation, Not So Much |
January/February 2013 |
2012
| Publication |
Title |
Publishing Date |
| Marketing Research |
Anatomy of a Censorship - A cautionary tale in 28 email fragments |
Winter 2012 |
| VUE, Magazine of the MRIA |
AU CONTRAIRE (5) Paris Hilton, Kardashians, and Large Brands |
December 2012 |
| VUE, Magazine of the MRIA |
AU CONTRAIRE (4) Fifty Shades of Loyalty |
November2012 |
| VUE, Magazine of the MRIA |
AU CONTRAIRE (3) The Unbearable Lightness of Buying |
October 2012 |
| VUE, Magazine of the MRIA |
AU CONTRAIRE (3) L'insoutenable légèreté de l'achat |
October 2012 |
| VUE, Magazine of the MRIA |
AU CONTRAIRE (2) How Key Are Your Key Drivers? |
September 2012 |
| VUE, Magazine of the MRIA |
AU CONTRAIRE (1) What Do We Really Know about Buyer Behaviour? |
July/August 2012 |
| Journal of the Royal Statistical Society: Series A (Statistics in Society), Volume 175, Issue 3, pages 825–826 |
Multivariable Modeling and Multivariate Analysis for the Behavioral Sciences by Brian Everitt (Book review) |
July 2012 |
2011
| Publication |
Title |
Publishing Date |
| VUE, Magazine of the MRIA |
Statistical Reasoning vs. Magical Thinking |
April 2011 |
2010
| Publication |
Title |
Publishing Date |
| VUE, Magazine of the MRIA |
Marketing Research: Then, Now and Later |
May 2010 |
2009
| Publication |
Title |
Publishing Date |
| VUE, Magazine of the MRIA |
CUSTOMER DISLOYALTY AS A FUNCTION OF ORGANIZATION DISLOYALTY |
September 2009 |
| Journal of Place Management and Development. Vol. 2, No.2, 2009 |
Marketing the Downtown Through Geographically Enhanced Consumer Segmentation |
2009 |
2008
| Publication |
Title |
Publishing Date |
| VUE, Magazine of the MRIA |
JOHN SMART (1940-2008): AN APPRECIATION OF A LIFE |
September 2008 |
2007
| Publication |
Title |
Publishing Date |
| VUE, Magazine of the MRIA |
How Geography Affects Consumer Behaviour: The Automobile Example. (With Murtaza Haider) |
November 2007 |
| Canadian Journal of Marketing Research, Journal of the MRIA |
ON THE VALIDITY OF ONLINE PANELS |
December, 2007 |
| VUE, Magazine of the MRIA |
ROI OF MARKETING AND RESEARCH: 7 |
September 2007 |
| VUE, Magazine of the MRIA |
ROI OF MARKETING AND RESEARCH: 6 |
June 2007 |
| VUE, Magazine of the MRIA |
ROI OF MARKETING AND RESEARCH: 5 |
April 2007 |
| VUE, Magazine of the MRIA |
ROI OF MARKETING AND RESEARCH: 4 |
January 2007 |
2006
| Publication |
Title |
Publishing Date |
| VUE, Magazine of the MRIA |
ROI OF MARKETING AND RESEARCH: PART 3 DECISION MODELS OF MARKETING RESEARCH ROI |
November 2006 |
| VUE, Magazine of the MRIA |
ROI OF MARKETING AND RESEARCH: PART 2 |
October 2006 |
| VUE, Magazine of the MRIA |
ROI OF MARKETING AND RESEARCH: PART 1 |
September 2006 |
2003
| Publication |
Title |
Publishing Date |
| Imprints, Magazine of the PMRS |
CUSTOMER SATISFACTION MEASUREMENTS-DO THEY REALLY MATTER? |
February 2003 |
2000
| Publication |
Title |
Publishing Date |
| Imprints, Magazine of the PMRS |
MEASURING BRAND EQUITY OUTCOMES: COMPARATIVE METHODS |
October 2000 |
| Imprints, Magazine of the PMRS |
RESEARCH FOR MARKETING DECISIONS: INDEX OF ARTICLES FROM 1988 -2000 |
April 2000 |
| Imprints, Magazine of the PMRS |
BRAND EQUITY AND BRAND RESEARCH |
March 2000 |
1999
| Publication |
Title |
Publishing Date |
| Imprints, Magazine of the PMRS |
ATTITUDES TOWARDS BRAND PURCHASE - 2 |
December 1999 |
| Imprints, Magazine of the PMRS |
ATTITUDES TOWARDS BRAND PURCHASE - 1 |
October 1999 |
| Imprints, Magazine of the PMRS |
MEASURING AND MODELLING BRAND ATTITUDES |
September 1999 |
| Imprints, Magazine of the PMRS |
BRAND IDENTITIES AND SELF-RELEVANT SEGMENTS |
July 1999 |
| Imprints, Magazine of the PMRS |
BRAND POSITIONING |
June 1999 |
| Imprints, Magazine of the PMRS |
BRAND ASSOCIATIONS |
May 1999 |
| Imprints, Magazine of the PMRS |
ATTRIBUTES, BENEFITS AND ATTITUDES |
April 1999 |
| Imprints, Magazine of the PMRS |
BRAND AWARENESS AND BRAND IMAGE |
March 1999 |
| Imprints, Magazine of the PMRS |
THE BASICS OF BRAND EQUITY |
February 1999 |
| Imprints, Magazine of the PMRS |
SUMMARY OF ISSUES RELATING TO CUSTOMER RETENTION AND VALUE |
January 1999 |
1998
| Publication |
Title |
Publishing Date |
| Imprints, Magazine of the PMRS |
USING PANELS TO IDENTIFY LOYALTY TRENDS |
December 1998 |
| Imprints, Magazine of the PMRS |
OBITUARY: ALBERT BRENEMAN BLANKENSHIP, A TRIBUTE |
September 1998 |
| Imprints, Magazine of the PMRS |
SETTING TARGETS |
July 1998 |
| Imprints, Magazine of the PMRS |
MEASURING WHAT MATTERS |
June 1998 |
| Imprints, Magazine of the PMRS |
MODELING CUSTOMER RETENTION |
May 1998 |
| Imprints, Magazine of the PMRS |
THE NEED FOR CONTINUAL VALIDATION |
April 1998 |
| Imprints, Magazine of the PMRS |
BUILDING LOYALTY THROUGH RESEARCH |
March 1998 |
| Imprints, Magazine of the PMRS |
INTERPRETING VALUE RATIOS |
January 1998 |
1997
| Publication |
Title |
Publishing Date |
| Imprints, Magazine of the PMRS |
CUSTOMER VALUE ANALYSIS |
November 1997 |
| Imprints, Magazine of the PMRS |
TRANSACTIONS: THE BUILDING BLOCKS OF LOYALTY |
October 1997 |
| Imprints, Magazine of the PMRS |
CHARACTERISTICS OF LOYALTY |
September 1997 |
| Imprints, Magazine of the PMRS |
CUSTOMER RETENTION CURVES AND THE LOYALTY CHALLENGE |
July 1997 |
| Imprints, Magazine of the PMRS |
FROM CUSTOMER SATISFACTION TO CUSTOMER VALUE AND LOYALTY |
May 1997 |
| Imprints, Magazine of the PMRS |
A STEP-BY-STEP GUIDE TO MEASURING CUSTOMER SATISFACTION |
April 1997 |
| Imprints, Magazine of the PMRS |
INTEPRETING WHAT WE MEASURE |
March 1997 |
| Imprints, Magazine of the PMRS |
USING RELEVANT MEASURES AND METRICS |
February 1997 |
| Imprints, Magazine of the PMRS |
CHOOSING THE RIGHT ATTRIBUTES |
January 1997 |
1996
| Publication |
Title |
Publishing Date |
| Imprints, Magazine of the PMRS |
THINKING IN TERMS OF PROCESSES |
December 1996 |
| Imprints, Magazine of the PMRS |
PROBLEMS WITH CSM |
November 1996 |
| Imprints, Magazine of the PMRS |
CUSTOMER SATISFACTION INDEX - THE EMPEROR WITH NO CLOTHES |
October 1996 |
| Imprints, Magazine of the PMRS |
BOOM, BUST AND ECHO, MAKING DEMOGRAPHICS PAY |
July 1996 |
| Imprints, Magazine of the PMRS |
DATA MINING MODELS - 5 |
June 1996 |
| Imprints, Magazine of the PMRS |
DATA MINING MODELS - 4 |
May 1996 |
| Imprints, Magazine of the PMRS |
DATA MINING MODELS - 3 |
April 1996 |
| Imprints, Magazine of the PMRS |
DATA MINING MODELS - 2 |
March 1996 |
| Imprints, Magazine of the PMRS |
DATA MINING MODELS - 1 |
February 1996 |
| Imprints, Magazine of the PMRS |
STRUCTUAL EQUATIONS MODELS - 2 |
January 1996 |
| The Journal of Professional Pricing |
PRICING RESEARCH: ARE YOU USING THE RIGHT TECHNIQUE? |
1996 |
1995
| Publication |
Title |
Publishing Date |
| Imprints, Magazine of the PMRS |
STRUCTURAL EQUATION MODELS-1 |
December 1995 |
| Imprints, Magazine of the PMRS |
PATH ANALYTIC MODELS -3 |
November 1995 |
| Imprints, Magazine of the PMRS |
PATH ANALYTIC MODELS -2 |
October 1995 |
| Imprints, Magazine of the PMRS |
PATH ANALYTIC MODELS -1 |
September 1995 |
| Imprints, Magazine of the PMRS |
NEURAL NETWORKS |
June 1995 |
| Imprints, Magazine of the PMRS |
CLASSIFYING MARKET MODELS |
May 1995 |
| Imprints, Magazine of the PMRS |
THE BASICS OF MODELLING |
April 1995 |
| Imprints, Magazine of the PMRS |
THE STEAK OR THE SIZZLE |
March 1995 |
| Imprints, Magazine of the PMRS |
ALL 'DON'T KNOWS' ARE NOT CREATED EQUAL |
February 1995 |
| Imprints, Magazine of the PMRS |
IT'S THE QUANTITY, MY DEAR WATSON |
January 1995 |
1994
| Publication |
Title |
Publishing Date |
| Imprints, Magazine of the PMRS |
MORE DO'S AND DON'TS |
December 1994 |
| Imprints, Magazine of the PMRS |
DO'S AND DON'TS |
November 1994 |
| Imprints, Magazine of the PMRS |
BASICS OF GOOD GRAPHICS |
October 1994 |
| Imprints, Magazine of the PMRS |
CHOOSING THE RIGHT GRAPH |
September 1994 |
| Imprints, Magazine of the PMRS |
WHY MANY GRAPHS DON'T WORK |
July 1994 |
| Imprints, Magazine of the PMRS |
THE SYNTAX OF VISUAL LITERACY |
June 1994 |
| Imprints, Magazine of the PMRS |
THREE PRINCIPLES OF VISUAL LITERACY |
May 1994 |
| Imprints, Magazine of the PMRS |
HOW TO ASSESS THE STRENGTH OF RELATIONSHIPS |
April 1994 |
| Imprints, Magazine of the PMRS |
HOW TO COMBINE RESEARCH STUDIES |
February 1994 |
| Imprints, Magazine of the PMRS |
PARADIGMS GAINED |
January 1994 |
1993
| Publication |
Title |
Publishing Date |
| Imprints, Magazine of the PMRS |
PARIDIGMS PARLAYED |
December 1993 |
| Imprints, Magazine of the PMRS |
PARADIGMS STALLED |
November 1993 |
| Imprints, Magazine of the PMRS |
PARADIGMS STALKED |
October 1993 |
| Imprints, Magazine of the PMRS |
PARADIGMS SOUGHT |
September 1993 |
| Imprints, Magazine of the PMRS |
PARADIGMS LOST |
July 1993 |
| Imprints, Magazine of the PMRS |
PMRS FELLOWS 93/94 ROBERT LEONARD DAY |
July 1993 |
| Imprints, Magazine of the PMRS |
HOW SURVEY RESULTS CAN MISLEAD |
June 1993 |
| Imprints, Magazine of the PMRS |
RATE-FREQUENCY MODELS |
May 1993 |
| Imprints, Magazine of the PMRS |
THE RELEVANCE OF BUYER BEHAVIOUR MODELS |
April 1993 |
| Imprints, Magazine of the PMRS |
HOW TO MEASURE EFFECT SIZE |
March 1994 |
| Imprints, Magazine of the PMRS |
IS QUALITY DEAD? |
February 1993 |
| Imprints, Magazine of the PMRS |
MEASURING BRAND LOYALTY |
January 1993 |
| Professional Marketing |
MANAGEMENT OF CHANGE |
1993 |
1992
| Publication |
Title |
Publishing Date |
| Imprints, Magazine of the PMRS |
MEASURING ADVERTISING EFFECTIVENESS |
December 1992 |
| Imprints, Magazine of the PMRS |
TRACKING OVER TIME |
November 1992 |
| Imprints, Magazine of the PMRS |
CORPORATE IMAGE AND ITS MEASUREMENT |
October 1992 |
| Imprints, Magazine of the PMRS |
CORPORATE IMAGE AND ITS IMPORTANCE |
September 1992 |
| Imprints, Magazine of the PMRS |
THE FUTURE OF WORK |
July 1992 |
| Imprints, Magazine of the PMRS |
HOUSEHOLDS OF THE FUTURE |
June 1992 |
| Imprints, Magazine of the PMRS |
THE COUNTDOWN GENERATION |
May 1992 |
| Imprints, Magazine of the PMRS |
CHANGING SOCIETY AND EDUCATIONTRENDS |
April 1992 |
| Imprints, Magazine of the PMRS |
POPULATION TRENDS |
March 1992 |
| Imprints, Magazine of the PMRS |
A SUMMARY OF RESEARCH AND ANALYTICAL TECHNIQUES |
February 1992 |
| Imprints, Magazine of the PMRS |
QUALITY GURUS AND THEIR RELEVANCE TO RESEARCH |
January 1992 |
| Marketing |
QUALITY IS KING IN CUSTOMER LAND |
1992 |
1991
| Publication |
Title |
Publishing Date |
| Imprints, Magazine of the PMRS |
IDENTIFYING COMMON CAUSE AND SPECIAL CAUSE VARIATIONS |
December 1991 |
| Imprints, Magazine of the PMRS |
SERVICE QUALITY MEASUREMENT, WHAT IT DOES NOT TELL US |
November 1991 |
| Imprints, Magazine of the PMRS |
TRANSLATING RESEARCH INTO ACTION |
October 1991 |
| Imprints, Magazine of the PMRS |
DEMING'S FOURTEEN POINTS AND SERVICE QUALITY RESEARCH-2 |
September 1991 |
| Imprints, Magazine of the PMRS |
DEMING'S FOURTEEN POINTS AND SERVICE QUALITY RESEARCH-1 |
July 1991 |
| Imprints, Magazine of the PMRS |
ELICITING AND ANALYSING CUSTOMER COMPLAINTS |
June 1991 |
| Imprints, Magazine of the PMRS |
RESEARCHING THE THREE DIMENSIONS OF SERVICE QUALITY |
May 1991 |
| Imprints, Magazine of the PMRS |
SERVICE QUALITY MEASUREMENT AND THE MYTH OF SERVICE |
April 1991 |
| Imprints, Magazine of the PMRS |
LETTER TO THE EDITOR: WHAT IS SO DIFFERENT ABOUT SERVICE QUALITY RESEARCH? REPLY TO DR. JOHN LIEFELD |
March 1991 |
| Imprints, Magazine of the PMRS |
REDUCING THE DIMENSIONALITY AND CHANGING THE POINT OF VIEW |
March 1991 |
| Imprints, Magazine of the PMRS |
FOCUSING ON PROBLEMS AND SOLUTIONS |
February 1991 |
| Imprints, Magazine of the PMRS |
QUALITATIVE RESEARCH INTO SERVICE QUALITY |
January 1991 |
| Canadian Journal of Marketing Research |
NEUROLINGUISTIC PROGRAMMING (NLP) AND ITS APPLICATIONS TO MARKETING RESEARCH |
1991 |
1990
| Publication |
Title |
Publishing Date |
| Imprints, Magazine of the PMRS |
WHAT IS SO DIFFERENT ABOUT SERVICE QUALITY RESEARCH? |
December 1990 |
| Imprints, Magazine of the PMRS |
WHY IS MANAGEMENT ALWAYS LAST TO KNOW? |
November 1990 |
| Imprints, Magazine of the PMRS |
SEGEMENTING THE MARKET IX, ANALYTIC TECHNIQUES 2 |
October 1990 |
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